Jakarta, August 13, 2025 — As part of its commitment to strengthening the competitiveness of Indonesia’s micro, small, and medium enterprises (MSMEs), the RuangKonektour program returned with a special edition held in conjunction with Growpreneur by BRI.

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This session brought together 15 selected MSMEs for an exclusive learning visit to Kame Hub, a leading printing and packaging platform focused on helping local businesses develop strong brand identities and professional packaging.

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The visit aimed to provide participants with first-hand insights into the importance of design, packaging, and branding strategies as key elements of business growth. Through their experience at Kame Hub, MSMEs gained a deeper understanding of how effective packaging can enhance product appeal and build consumer trust.

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Kame Hub, managed by PT Nuswantara Label Kemasan Teknologi, is known as a center for label and packaging solutions that supports thousands of MSMEs across Indonesia. With its physical showroom and digital ordering platform at kame.co.id, Kame enables entrepreneurs to access practical, high-quality packaging that reflects their brand character.

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During the visit, participants explored the end-to-end process of packaging production—from design and material selection to final assembly. They also engaged in discussions with the Kame team about how visual identity can establish market credibility and create strong differentiation in an increasingly competitive marketplace.

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Adding a personal touch, each participant received a custom label representing their brand identity as part of the Growpreneur community. This label symbolizes their shared spirit of innovation, collaboration, and commitment to elevating Indonesian MSME products to a more professional level.

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The activity underscored how Growpreneur by BRI functions not just as a business development program, but as a bridge connecting MSMEs with relevant industry partners. Through its experiential approach, participants witnessed real-world collaboration that supports business growth—from production and design to strategic branding.

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Inge Meivi Fania

Community & Public Relations

Ruang & Initiatives

089614301008

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